// RE-DESIGN: AMSTERDAM //
We've re-designed our United Nude flagship store at:
Designed by United Nude's Creative Director Rem D. Koolhaas, and renowned architect Alain Fouraux, the new store design comes to life in our central Amsterdam boutique.
With a background in architecture, Rem D. Koolhaas maintained an element of 'Fashion meets Architecture' in the boutique, with a ground-breaking use of retail space using wood boxes to display current collections. With a stark contrast between the colorful, elegant and polished look of United Nude's collection against the raw wood - the store design allows customers to view each shoe within their own display boxes, acting as a frame where the shoe is on display. The minimalist feel acts as a blank canvas, allowing customers to dream of how they'd like to experience and wear the shoe.