FASHION MEETS ARCHITECTURE IN AMSTERDAM
// RE-DESIGN: AMSTERDAM //
We've re-designed our United Nude flagship store at:
UNITED NUDE // FLAGSHIP STORE
Molsteeg 10, 1012 SM, Amsterdam
Molsteeg 10, 1012 SM, Amsterdam
Designed by United Nude's Creative Director Rem D. Koolhaas, and renowned architect Alain Fouraux, the new store design comes to life in our central Amsterdam boutique.
With a background in architecture, Rem D. Koolhaas maintained an element of 'Fashion meets Architecture' in the boutique, with a ground-breaking use of retail space using wood boxes to display current collections. With a stark contrast between the colorful, elegant and polished look of United Nude's collection against the raw wood - the store design allows customers to view each shoe within their own display boxes, acting as a frame where the shoe is on display. The minimalist feel acts as a blank canvas, allowing customers to dream of how they'd like to experience and wear the shoe.
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